The Project

Our Philosophy


We’re a British business. Proud of Britain’s automotive skill base, from its cutting-edge hi-tech innovation and engineering ingenuity to its design credentials and traditional craftsmanship heritage, and of its global leadership in low-volume and luxury vehicles. We’re using some of Britain’s best design and engineering talent to help develop the Alcraft project.


For us design is an integral component of a vehicle. And electric vehicles offer the opportunity for designers to rethink the conventional form of the car, without the need to accommodate bulky engines and transmissions. Britain has long produced iconic automotive products, and our design team is developing an Alcraft design language blending the ultra-clean and contemporary with the timeless values of British design.


Alcraft Motor Company is developing British-engineered electric powertrains and vehicle platforms. We’re focusing on vehicles with pure electric drive, but are also developing battery and range-extending technologies to achieve the optimum balance between environmental impact, performance and range. Our solutions draw on the British engineering tradition of minimising weight and maximising efficiency to enhance performance – an ethos perfectly suited to electric vehicles.

The Car

The GT illustrates what Alcraft is about

It’s a car with an elegant simplicity and understated, timeless good looks. Everything in the GT’s design has a purpose. Structural elements of the vehicle are visible externally: the exposed carbon-fibre B-pillars and roof structure are part of the aesthetic but serve as both a safety cell and a device to create an exceptionally light cabin, with a roof made largely of glass and a wraparound front screen. The cabin design is about what we call responsible luxury – leather is used, but not at the expense of weight or a clean, contemporary design.

4 Wheel Drive

3 Motors

840 lb ft


300 miles

One Charge

500 litres

Load space

The GT is not another electric supercar – it’s high-performance yet unashamedly practical, a shooting brake-style rear with a slide-out loading platform giving access to a 500-litre luggage area which can accommodate two golf bags and trolleys. And even with enthusiastic driving it will be able to take a cover a typical 200-250-mile weekend trip on one charge, with 300+ miles possible. It has been designed and engineered to be either battery-only or equipped with a range-extender. It has also been designed so that it can be either a two-seater or a 2+2.

The GT is about driving involvement rather than specification-sheet numbers, torque rather than power, light weight and dynamics rather than straight-line speed and Nurburgring lap times. But the numbers associated with an advanced electric powertrain can’t be ignored. A three-motor configuration with three-motor four-wheel drive means the 840 lb ft torque (1140 Nm) and 600 horsepower translate into a 0-62mph time of around 3.5 secs. And a weight of only 1700kg, around 75% of a Tesla Model S, combines with torque vectoring to help give outstanding handling.

The car will of course have cutting-edge connectivity and apps to make the user experience as seamless as possible and allow performance software updates.

The Journey

The team's view was: create something distinctly British which they would like to own

The Alcraft GT was conceived by a small team of passionate but pragmatic car enthusiasts, automotive industry professionals and successful business people, with experience ranging from running a globally renowned low-volume British car company – Charles Morgan – to building up British businesses into international enterprises. There was a common view: create something distinctly British, not a me-too product, which they would all like to own.

The GT was designed by Matthew Humphries, who was responsible for Morgan’s Aeromax & its fuel-cell LIFE car

The design was carried out in parallel with an engineering team from Delta Motorsport, which has globally recognised expertise in high-performance electric cars and is a key partner on the EV programme of one of the world’s leading premium car groups. The rigorous virtual engineering process allowed the design of a complete powertrain and other key systems, so that suppliers could be identified and put in place at an early stage, and safety, type approval and homologation issues could be addressed.

The car is now ready to be taken from concept to production

Want to Discover more about The Project or get involed?


Some of our partners

Delta Motorsport

Delta Motorsport is an automotive and motor sport engineering solutions provider which has successfully transferred cutting-edge skills necessary for international motor sport into the road vehicle sector. It has consulted extensively for both Formula 1 teams and car manufacturers. The company offers a multi-disciplined skill set encompassing full vehicle design, mechanical and electronic systems development, aerodynamics consultancy, vehicle build and project management, and it has extensive low-carbon expertise ranging from the development of electric motors to hydrogen power.


Continental’s Chassis & Safety division develops and produces integrated active and passive driving safety technologies as well as products supporting vehicle dynamics. The product portfolio ranges from electronic and hydraulic brake and chassis control systems to sensors, advanced driver assistance systems, airbag electronics and sensorics as well as electronic air suspension systems. The business focuses on a high level of system competence and the networking of individual components, forming the foundation for automated driving.

Michelin Tyre

Michelin holds a 16.3% global share of the global tyre market, thanks to its technological leadership, capacity for innovation, high-quality products and services and powerful brands. The company produces around 150 million tyres annually from 72 factories in 19 countries, with net sales of around €15 billion. Michelin operates in over 170 countries, and the fact that 80% of its passenger car, light truck and heavy truck tyres are sold into the replacement market reflects its reputation for quality and satisfaction among customers and users.


UK-based Sevcon is an established global leader in electrification technologies, designing and manufacturing controls used to vary speed and movement of zero-emission EVs, integrate specialised functions, and optimise the energy consumption of the vehicle’s power source. Having acquired Italy-based Bassi in 2016, Sevcon now also offers modern fast charging systems for batteries. The company supplies customers throughout the world from operations in the US, the UK, France and across the Asia-Pacific region.

Royal College of Art

The Royal College of Art, in London’s Knightsbridge, is a globally renowned institution, and its Vehicle Design programme is the world’s leading centre for vehicle design education and research. Its graduates can be found working in the design departments of every mainstream car manufacturer, which even send their staff to the RCA for further development during their careers. Its MA programme ensures that students all experience working with vehicle manufacturers during the course. Recent collaborations have been with Audi, Bentley, Citroen, Jaguar, Kia and Alcraft Motor.

Matthew Humphries Design

Matthew Humphries Design specialises in automotive design, from ideation to design concept and product development right through to production. MHD collaborates with specialists in Alias modelling, CAD development, chassis development, carbon fibre and other structural materials, and traditional coachbuilders and trimmers. Matthew formed MHD in 2013 after having been Head of Design at Morgan. In 2014 he founded MHD Watches, designing and producing unique timepieces complementing his automotive design philosophy of combining the contemporary with the classic.